Emily Malecha named a Notable Wealth Manager by Twin Cities Business
MINNEAPOLIS—June 9, 2025—Emily Malecha, CRPC®, ChFC®, associate partner and co-founder of Confidere Financial, a North Star Resource Group affiliate, was today named a Notable Wealth Manager by Twin Cities Business magazine.
This award is presented to Minnesota-based financial services professionals with at least five years of experience who have demonstrated leadership in specific initiatives or programs that have created significant, positive and measurable results at their institution.
“I’m incredibly honored and humbled to accept this recognition,” stated Malecha. “This award represents more than a professional milestone; it’s a reminder of the power of perseverance, hard work and staying true to your purpose. I hope it inspires others to keep pushing forward, even when the road gets tough.”
Malecha has been with North Star since 2001, and she co-founded Confidere Financial with her business partner, Ann Wengronowitz, CFP®, RICP®, in 2019. Confidere was founded based on the collaboration between Malecha and Wengronowitz, who deliver personalized service to clients nationwide. Confidere now encompasses three financial advisors and three support staff who administer over $299 million of assets.*
Malecha was nominated for this award based on her holistic financial planning approach, which is driven by her strong legal and tax professional referral network. She works primarily with women in the “sandwich generation”—those who must balance caring for aging parents and adult children. Her efforts to address this group’s unique financial needs have resulted in 95% of her client base engaging in financial planning services—a 55% rise compared to the previous year.
“On behalf of everyone at Confidere Financial, we are extremely excited about Emily’s recent achievement from Twin Cities Business,” said Wengronowitz. “This honor reflects Emily’s deep commitment to serving others, and I applaud her leadership in our profession. Her clients are fortunate to have her in their corner!”
In addition to her commitment to her clients, Malecha is focused on educating and elevating those around her. She hosts regular financial wellness workshops with a major Twin Cities-based employer and presents at the University of Minnesota. In 2023, she was chosen from a group of over 1,000 financial advisors who transitioned from Securian to Cetera Wealth Management Group to speak at Cetera’s Connect2Peers event. Here, she discussed her career progression and the unique collaborative model the Confidere team employs.
Finally, Malecha emphasizes elevating those around her. She currently mentors a new financial advisor who joined the firm in 2025 and coaches one of Confidere’s staff who is actively pursuing a future advisory role. She is also active in her community as a member of the Prior Lake Rotary Club in Prior Lake, Minn., with a primary interest in their DEI and human trafficking awareness initiatives.
“North Star Star and I are extremely proud and excited to see Emily Malecha, who has been with us for 24 years, receive this great honor,” added North Star CEO, Ed Deutschlander, CLU®, CLF®. “North Star is also proud of our partnership with Confidere Financial. Its future with Emily’s leadership is extremely bright, and any client working with Emily and Confidere is working with the best of the best.”
To learn more about Malecha, visit www.northstarfinancial.com/advisors/emily-malecha.
About Twin Cities Business
Twin Cities Business is Minnesota’s leading provider of business news, insight and analysis through a monthly magazine, twice-weekly e-newsletter, daily online news stories, events and an annual business information guide. They discuss the most pressing issues, examine trends and outlooks and provide the context, perspective and information leaders have come to depend upon. To learn more about Twin Cities Business, visit www.tcbmag.com.
About North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve, and protect their wealth. North Star has more than 207 full-time advisors and over 202 employees. In a network of 37 offices in over 21 states, they have contributed to the financial security and well-being of over 150,000 individuals and small businesses.† To learn more about North Star Resource Group, visit www.northstarfinancial.com.
For Immediate Release
Contact:
Ian Rich
Communications & PR Specialist
North Star Resource Group
612.617.6076
ian.rich@northstarfinancial.com
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