Four North Star Resource Group Advisors Named Forbes Best‑in‑State Wealth Advisors
MINNEAPOLIS—April 7, 2026—Forbes announced today that North Star advisors Marshall Gifford, Todd Bramson, Jane LaLonde and Brian Hensen have been named to the 2026 Forbes Best‑in‑State Wealth Advisors list, a national recognition honoring outstanding leadership, experience and commitment to client‑centered investment management services.
The annual Forbes Best‑in‑State Wealth Advisors ranking, developed by SHOOK Research, identifies top financial advisors across the country through a rigorous evaluation of qualitative and quantitative criteria, including industry experience, compliance records, revenue produced, assets under management and insights gathered through in‑person and virtual interviews.
The 2026 honorees from North Star Resource Group include:
Todd Bramson, CFP®, ChFC®, CLU®, a senior partner with North Star Resource Group, was named No. 68 in Wisconsin in his first year receiving the honor. Bramson maintains a national practice and is a member of North Star’s Medical Division, specializing in planning for physicians and medical professionals.
Marshall Gifford, CLU®, ChFC®, CLTC®, founder and senior partner at Gifford Financial, The MD & DDS Specialists, a division of North Star Resource Group, was named No. 37 in Minnesota for High-Net-Worth. This marks Gifford’s third consecutive year (2024-2026) receiving the wealth advisor recognition, and he has been named on the Top Financial Security Professional list between 2023 and 2025.
Brian Hensen, CFP®, ChFC®, senior partner with North Star Resource Group, was ranked No. 35 in Wisconsin in his first year receiving the award. Based in Madison, Wis., Hensen specializes in serving physicians and medical professionals and is an active member of North Star’s Medical Division.
Jane LaLonde, CFP®, senior partner at North Star Resource Group and founder of LaLonde Wealth Advisor Group, was named No. 73 in Minnesota for High‑Net‑Worth in her first year receiving this recognition, following three years of recognition in the Top Woman Wealth Advisors listing from Forbes (2024-2026).
“These recognitions reflect the depth of talent, leadership, and integrity that define North Star Resource Group,” said Ed Deutschlander, CLU®, CLF®, CEO of North Star Resource Group. “Todd, Marshall, Brian and Jane each bring a distinct planning philosophy and area of expertise, yet all share the same commitment to education, accountability and long‑term thinking. The real winners are their clients, who benefit from thoughtful guidance and disciplined financial planning.”
Collectively, the four advisors represent decades of experience and a broad range of specialties, including holistic planning, high‑net‑worth strategies and advanced financial planning. In addition to maintaining highly personalized practices, each advisor contributes to the firm through leadership, mentorship, education and collaboration.
The Forbes Best‑in‑State Wealth Advisors list is part of Forbes’ ongoing effort to highlight leading financial advisors nationwide.
About North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve and protect their wealth. North Star has more than 200 full-time advisors and over 218 employees. In a network of 43 offices in over 17 states, they have contributed to the financial security and well-being of over 150,000 individuals and small businesses.* To learn more about North Star Resource Group, visit www.northstarfinancial.com.
*Data as of 12/2025
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If you would like more information about this topic, please call Ian Rich at 612.617.6076 or email him at ian.rich@northstarfinancial.com.
The Forbes ranking of Best-in-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative data, rating thousands of women wealth advisors with a minimum of seven years’ experience and weighing factors like revenue trends, asset under management, compliance records, industry experience, and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.
Forbes America’s Top Financial Security Professionals (awarded to Marshall Gifford) developed by SHOOK Research, is based on last year’s data. The algorithm is designed to fairly compare the business practices of a large group of financial service professionals (FSPs) based on quantitative and qualitative elements. Data is weighted to ensure priorities are given to dynamics such as best practices, business models, recent business activity, among others. Each variable is graded and represents a certain value for each measured component. The algorithm measures thousands of FSPs against one another. The listing is prepared by SHOOKTM Research and is based primarily on commissions and premiums generated from insurance products and other criteria relative to years of experience, credentials, client retention and servicing, business model, community involvement, financial professional and peer interviews, and compliance background. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.
The Forbes America’s Top Women Wealth Advisors ranking(awarded to Jane Lalonde) was developed by SHOOK Research and is based on in-person, virtual, and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client impact, industry experience, review of best practices and compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.
Ed, Todd, Marshall, Brian, and Jane are registered representatives of Cetera Wealth Services LLC.
Securities offered through Cetera Wealth Services LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity.