Brian Hensen, CFP®, ChFC®

Senior Partner


Brian has been a Financial Advisor with North Star Resource Group since 1992. He works out of the Madison office and specializes in working with physicians and other medical professionals. As a member of the North Star Medical Division, Brian works with other advisors who specialize in working with physicians to share best practices and the latest trends in medicine.

Brian is a CERTIFIED FINANCIAL PLANNER professional. He has an MBA in Finance and is a member of the Financial Planning Association. He currently lives in Waunakee, WI, with his wife Mindy. In his spare time, Brian enjoys biking, traveling, and avidly supporting the Wisconsin Badgers.

What to Expect from Brian

A Teacher

“The part of my job that I enjoy the most is playing the role of a teacher. My clients will be able to make sound financial decisions if they fully understand topics like tax implications, risk/reward trade-off, liquidity issues, and financial product nuances. The majority of the time that I spend with clients is ensuring that they have the financial knowledge to make informed decisions. I enjoy being a resource when clients are searching for information or just need a sounding board.”

Quantifying Your Goals

“In addition to identifying your financial objectives, we must also quantify them. I use a written comprehensive financial strategy and analysis to make sure that clients understand how much they need to save to help them actively pursue their retirement, college funding and other important financial goals. Everyone wants to “retire comfortably someday”. Let’s quantify- “What is comfortable?”and “When is someday?” to bring you one step closer to making it happen.”

Holding You Accountable

“Identifying financial goals is important, but it will not matter unless you make sure the strategy is executed. Through regular reviews you should expect me to hold you accountable on following through with the decisions and savings necessary to help you work towards achieving your goals. In addition, you should expect that I help you make adjustments to the strategy as goals and/or financial conditions change. The end result will hopefully be a transformation where you replace your financial insecurities and stress with financial confidence.”


  • Comprehensive financial planning
  • Education funding strategies
  • Investments
  • Retirement strategies
  • Risk management

Support team

Courtney Tracy
Courtney Tracy

Practice Administrator

Kerri Bonnell
Kerri Bonnell

Client Relations/Insurance Coordinator

North Star resource team

Chase Brakke, DIA, DIF, CEPA®
Chase Brakke, DIA, DIF, CEPA®

Vice President of Business Owner Solutions

Chris Sitek, CLTC®, CASL®, CLU®, ChFC®, RHU®, REBC®
Chris Sitek, CLTC®, CASL®, CLU®, ChFC®, RHU®, REBC®

Vice President Life and Long-Term Care

Jeff Landt, CFA, CFP®
Jeff Landt, CFA, CFP®

Vice President and Director of Investments

Max Stowe, LUTCF®
Max Stowe, LUTCF®

Financial Planning Specialist


Connect with Brian

    Madison, WI

    2945 Triverton Pike Drive
    Suite 200
    Madison, WI 53711

    Get directions

    Brian is a Registered Representative and Investment Advisor Representative of Securian Financial Services, Inc. 2602042 / DOFU 6-2019