25 Secrets to Sustainable Success


Take an in-depth look at the leadership strategies that have created one of the most successful organizations in our industry. 25 Secrets is a leadership guide that incorporates known practices in business strategy, leadership philosophy, sales psychology and day-to-day management tactics fully customized to our industry. It will inspire you and reignite your passion for building your own master field organization. Phillip C. Richards, CFP®, CLU®, RHU®, Executive Chairman and Founder of North Star Resource Group and author of 25 Secrets has generously donated the proceeds from the sale of this book to GAMA International.

About the Author

Richards_Phil_2001.JPGPhillip C. Richards, CLU®, RHU® entered the insurance and financial services industry in 1962. He acquired North Star Resource Group in 1969.

A winner of numerous industry awards, Phil is the 2005 Inductee into the GAMA International Hall of Fame, is a GAMA past president, and founded GAMA Thailand. In 2007, Phil received the sixty-sixth annual John Newton Russell Memorial Award, the highest honor in the insurance industry, from The National Association of Insurance and Financial Advisors.

His second book, The Sky Is Not the Limit: Discovering the True North for Your Life’s Path, which he co-wrote with sports psychologist Dr. Jarrod Spencer, was published in 2013. He donated the proceeds to five nonprofits that have enriched his career and life.

Phil is a former adjunct professor emeritus for the Carlson School of Management at the University of Minnesota and a former adjunct professor at Central University of Finance and Economics in Beijing, China. He is a four-time Chairman of Securian’s National Advisory Board, and in 2008, he was inducted as the 19th member of its Hall of Fame.

Phil currently serves as the treasurer of the Arizona Heart Foundation’s Board of Trustees, and he chairs the Scott Richards North Star Charitable Foundation. In 2009, he was elected to the Board of Trustees of his alma mater, Temple University, and was inducted into the National Wrestling Hall of Fame.

He has been a featured speaker in more than a dozen countries on topics including strategic planning, leadership, and alternate distribution systems in the financial services industry in the twenty-first century. He has addressed the annual meetings of more than one hundred and fifty companies.

Phil Richards is a registered representative and investment advisor representative of CRI Securities, LLC and Securian Financial Services, Inc.

GAMA International is a membership organization for which individuals must submit applications and payment. The organization is geared toward those in a recruiting, training, or supervision role in the financial services industry. Awards are based primarily on -commissions, premiums, or fees generated from investment and insurance products and other criteria relative to leadership, achievement, and recruiting selected by the applicant. Individuals must be current with membership dues and submit an application fee for consideration. Working with this individual is not a guarantee of future financial results. Investors should conduct their own evaluation.