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North Star Resource Group becomes one of the first-ever honorees for the Torch Award for Ethics Hall of Fame

MINNEAPOLIS — June 21, 2023 — The Better Business Bureau of Minnesota and North Dakota recently inducted North Star Resource Group into the new Torch Award for Ethics Hall of Fame.

North Star is one of only two businesses to receive the Torch Award three times.

“We are honored that the Better Business Bureau, a pinnacle in doing business the right way and instilling trust among consumers, chose us to receive such a distinction,” said North Star CEO Ed Deutschlander.

The Torch Awards for Ethics celebrate and recognize local companies that demonstrate integrity and a strong commitment to ethics in all that they do. Each year, over 600 companies apply, and a committee of judges selects one winner for each of their four award categories. To win, companies must be in business for three years or longer, earn an “A” rating from the BBB, meet financial obligations and not have won the award in the past three years.

North Star previously received this award in 2011, 2014 and 2019, and was a finalist for the International Torch Award for Ethics in 2016.

The corporate culture of North Star is based on a series of six core values, which ultimately govern the direction of the firm: responsibility, faith, integrity, growth, gratitude and service. All six values are integral to maintaining an ethical culture throughout the firm, guiding senior leaders, financial advisors, team members, and ultimately, the firm’s clients.

On June 1, 2023, North Star was inducted into the Hall of Fame with another three-time winner Preferred Credit, Inc. at the 2023 BBB Torch Awards for Ethics ceremony. The event also recognized the four business category winners and four BBB scholarship winners, including the winner of the Scott Richards North Star Foundation scholarship. The ceremony took place at the Nicollet Island Pavilion in Minneapolis.

“Our goal will be to continue to live our value of responsibility, and one demonstrates gratitude by being responsible for whatever it is they are grateful for,” Deutschlander added. “We have a responsibility to be a role model for not only the businesses in our profession but for businesses everywhere.”

To learn more about the Torch Award for Ethics, please visit

About BBB of Minnesota and North Dakota
Better Business Bureau serving Minnesota and North Dakota is a non-profit organization to which the community turns to find trusted information. BBB believes that a healthy marketplace thrives with informed consumers and ethical business leaders. For more than a century, BBB has continued to empower consumers to make smart and safe buying decisions by setting standards for marketplace trust, encouraging and supporting best practices through education, celebrating Accredited Businesses, and calling out substandard behavior. To learn more about BBB of Minnesota and North Dakota, visit

About North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve, and protect their wealth. North Star has more than 160 full-time advisors and over 165 employees. In a network of 41 offices in over 20 states, they have contributed to the financial security and well-being of over 140,000 individuals and small businesses**. To learn more about North Star Resource Group, visit

**Data as of December 2021


If you would like more information about this topic, please call Ian Rich at 612.617.6076 or email him at

North Star Resource Group was a firm that was awarded the Torch Award for Marketplace Ethics by the Better Business Bureau of MN & ND in 2019. Companies were evaluated in categories based on number of employees. In order to be eligible for the award, firms must be in business for three years or longer, earn an “A” rating from the BBB, meet financial obligations and not have won the award in the past three years. Working with this firm is not a guarantee of future financial results. Investors should conduct their own evaluation. The Torch Award for Ethics Hall of Fame is awarded to businesses that have received the Torch Award for Ethics three times.

2701 University Ave SE, Minneapolis, MN 55414

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North Star Resource Group is independently owned and operated.