Stop Alzheimer’s Now raises over $80,000 for Alzheimer’s Research through 2025 Steamboat Open Pickleball tournament
STEAMBOAT SPRINGS, Colo.—September 29, 2025—Over Labor Day weekend, the Steamboat Tennis & Pickleball Complex came alive with fierce competition, vibrant community spirit and a shared purpose of stopping Alzheimer’s.
The 2025 Steamboat Open Charity Pickleball Tournament successfully raised more than $80,000 to benefit Stop Alzheimer’s Now (SAN), an organization founded in 2013 to advance awareness and research objectives surrounding Alzheimer’s. This year’s event pushed the organization’s cumulative fundraising total past the $1 million milestone—a monumental achievement for the small but mighty nonprofit.
Proceeds from the tournament will directly support cure-focused Alzheimer’s research grants. With 100% of registration fees benefiting SAN, players and spectators alike made a lasting impact in the fight against this devastating disease.
The tournament’s success is a testament to the collaboration of the Steamboat community. SAN’s founder and North Star Resource Group Senior Vice President, Shaun McDuffee, AEP, CLU®, ChFC®, CEPA®, a part-time Steamboat resident, has been a longtime supporter of both the pickleball complex and the broader community. Local residents Scott Lee and Jayson Harris, who also serve on the SAN Board of Directors, were instrumental in making the event a reality.
“We’re building more than just a tournament—we’re building hope for a future without Alzheimer’s,” said McDuffee. “Reaching the $1 million mark is proof of what can happen when a community comes together with passion and purpose.”
This year’s tournament was also a Nationals Qualifier, attracting top-tier pickleball talent and elevating the level of play across three days of sunshine, camaraderie and spirited matches.
The event would not have been possible without the generosity of its sponsors: Midland, Penn Mutual, Nationwide and AssetMark. Their support helped make the Steamboat Open a powerful force for good, both on and off the courts.
For Stop Alzheimer’s Now, every dollar raised is another step toward a world without Alzheimer’s disease—a world where families are spared the heartbreak, and where research leads to cures, rather than just treatments.
To view upcoming Stop Alzheimer’s Now events, visit www.stopalzheimersnow.org/events.
About Stop Alzheimer’s Now
Stop Alzheimer’s Now (SAN) is a nonprofit dedicated to funding cure-focused Alzheimer’s disease research. Through community events and grassroots fundraising, SAN has raised over $1 million to support groundbreaking research that aims to end Alzheimer’s once and for all. To learn more about Stop Alzheimer’s Now, visit www.stopalzheimersnow.org.
About North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve, and protect their wealth. North Star has more than 207 full-time advisors and over 202 employees. In a network of 37 offices in over 21 states, they have contributed to the financial security and well-being of over 150,000 individuals and small businesses**. To learn more about North Star Resource Group, visit www.northstarfinancial.com.
**Data as of December 2024
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If you would like more information about this topic, please call Jenna Turton at 651.983.0738 or email her at jenna.turton@northstarfinancial.com.
Please note: The charitable entities and/or fundraising opportunities described herein are not endorsed by, or affiliated with Cetera Wealth Services, LLC or its affiliates. Our philanthropic interests are personal to us and are not reviewed, sponsored, or approved by Cetera Wealth Services, LLC.
Shaun McDuffee is a Registered Representative offering Securities through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a Registered Investment Adviser. Jenna Turton is a Non-Registered Associated Person of Cetera Wealth Services, LLC. Cetera is under separate ownership from any other named entity.
Midland, Penn Mutual, Nationwide and Assetmark are not affiliated or registered with Cetera Wealth Services, LLC. Any information provided by the listed entities is no way related to Cetera Wealth Services, LLC or its registered representatives.