Ed Deutschlander currently serves as CEO at North Star Resource Group. Ed became only the second CEO in North Star’s history on January 1st, 2016. North Star has over $7 Billion of client assets* entrusted to them and their origins trace back to 1908 in the Twin Cities community.
Ed started at North Star Resource Group in 1993 immediately upon graduation from Macalester College. Ed’s career path has been as a Financial Advisor (1993-1994), Recruiter (1995-1996), National Recruiting Director (1997-1999), Vice President (2000-2003), Executive Vice President (2004-2007), President (2008-2011) and CEO-Elect (2012-2015).
North Star Resource Group is ranked by GAMA International as the largest privately held independent financial firm in the industry. With Ed’s leadership and guidance North Star has received the following prestigious honors in the past few years:
- Top Entry Level Employer by CollegeGrad.com – 2016 and 2017
- Finalist for the BBB International Torch Awards for Ethics – 2016
- Finalist for the Invest in Others Corporate Philanthropy Award – 2015 and 2016
- Top Workplaces in Minnesota by the Star Tribune – 2016
- Best in Class: Midsize Company by Minnesota Business Magazine’s Community Impact Awards – 2016
- Better Business Bureau’s Torch Awards for Ethics – 2015/2016
- Minnesota Business Ethics Award – 2015
- 100 Best Companies to Work For – 2015
- INC. Magazine’s Top 5,000 Fastest Growing Private Companies in the Nation – 2015
- Master Firm Award with GAMA International - 2015
In 2002 Ed became the youngest managing partner nationally for the Securian Financial Network, which has over 30 advising firms throughout the country.
Ed is a past president of GAMA International (2007-2008). GAMA International serves the professional development needs of individuals and companies engaged in the ethical distribution of financial services and products. GAMA International has approximately 10,000 members who are responsible for more than 100,000 financial advisors who serve over 40 million clients. Ed was asked to serve on the Board of Directors in 2001 at the age of 29 and became the youngest board member and president in the 50+ year history of GAMA International. Ed has also been published in numerous publications whose topics include recruiting, leadership selection, training and development of financial advisors. In addition, Ed is frequently and heavily quoted throughout the financial services industry. His “Recruiter’s Creed” is often used and cited at industry meetings and events.
Ed is recognized as one of the premier recruiters in the financial services industry. Ed is the creator of “Recruiting University” and “Do Well by Doing Good”. These two products have educated and been used by thousands of financial services leaders. Since 1998 at the age of 27, Ed has been hired as a consultant by many of the largest insurance companies in the world to help them better their recruitment, training and leadership development programs. Ed has been asked to present internationally in China, Thailand, Singapore, Hong Kong, Mexico, Malaysia, Philippines, South America, Greece and Canada and has literally educated tens of thousands of managers and advisors in the financial services industry giving several hundred professional presentations. North Star's training program is featured in two "New York Times" Best Sellers, "What the Dog Saw" by Malcolm Gladwell and "Use Your Head To Get Your Foot In The Door" by Harvey Mackay.
Ed is a published co-author of three books; "Be the First Believer" (2013); "Practice on Purpose" (2014); and "Promises Kept" (2017).
Ed was the first recipient of the North Star Resource Group’s Medal of Honor which recognizes servant leadership, selflessness, service and integrity. Ed was recognized as Minnesota Life Insurance Company’s Recruiter of the Year every year he was eligible and since that time under his guidance and tutelage he has trained two recipients of that prestigious award. Ed has been a keynote speaker at LIMRA’s (Life Insurance Marketing and Research Association) and GAMA’s annual meeting and has addressed groups at MDRT (Million Dollar Round Table) and NAIFA’s (National Association of Insurance and Financial Advisors) annual meetings. Ed has won numerous management awards from GAMA International and in 2002 was the only person in the industry of the 5,000 members eligible to receive the Career Development Award Platinum level. Ed holds the CLU (Chartered Life Underwriter) and CLF (Chartered Leadership Fellow) designations and was at the time the youngest person to achieve the CLF designation awarded by the American College. In 2008 Ed was recognized by NAIFA as one of the “4 under 40” award winners for his career accomplishments and in 2010 was named by "The Minneapolis/ St. Paul Business Journal’s" as one of the “40 under 40” award winners.
Ed served on the Board of Trustees for NAIFA, which has over 40,000 members nationally, in 2013 and he was asked to serve a second one-year term in 2014. Ed currently serves as Chair-Elect on the GAMA International Foundation and serves on the Board of Trustees for The American College. The American College of Financial Services is a non-profit educational institution dedicated to leadership in innovative training and development for financial services professionals where more than 200,000 professionals to date have learned and honed their craft.
In 2004 Ed was asked to serve as one of the founding board members of the Scott Richards North Star Charitable Foundation (SRNSCF). North Star created this foundation and donates 10% of their profits annually. Since its inception North Star has donated close to three million to the foundation. The SRNSCF donates annually to the following charities; Breast Cancer, Ataxia, Cystic Fibrosis, Alzheimer’s, Myleofibrosis. Ed and his wife, Toni, founded and championed the Twin Cities Bikes for Kids program in 2004. Bikes for Kids makes it possible for disadvantaged youth to receive a brand-new bike at a surprise holiday party hosted annually at the Twin Cities. In the past thirteen years, over 4,000 children in the Big Brothers/Big Sisters Greater Twin Cities program have received this holiday gift and surprise.
Ed is a 1993 graduate of Macalester College in St. Paul, Minnesota where he played, started and lettered in two varsity sports (football and baseball) and served as captain of his college football team. In addition to his professional and industry commitments, Ed enjoys speaking to and educating today’s college students. Ed is asked to speak at universities and colleges around the country on life after college and sharing lessons on leadership and personal development to assist them in their life endeavors after college.
Ed resides in Austin, Texas with his wife of 27 years, Toni, and their four children Ashley, Jacob, Hannah and William.
Ed is a registered representative and investment advisor representative of CRI Securities, LLC and Securian Financial Services, Inc. 1898411/DOFU 09-2017
*Figure as of September, 2017
Edward’s Support Team
Title: Executive Assistant
MinneapolisNorth Star Professional Center
2701 University Avenue SE
Minneapolis, MN 55414