Herb Smart

Financial Representative

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Experience financial resources directed by your values and toward your goals.

Check the background of this investment professional on FINRA’s BrokerCheck.

Herb Smart

Financial Representative

Handshake

Experience financial resources directed by your values and toward your goals.

Meet Herb

With over 11 years of experience in financial services, Herb brings deep expertise and a personal touch to every client’s interaction. Recently joining the Minneapolis office of North Star Resource Group, he’s now part of a network of more than 200 financial advisors* who share his passion for helping individuals and families achieve their financial goals.

As an independent operator with the Empowerment Financial Team, Herb specializes in crafting personalized strategies that empower clients to feel confident about their financial future. His approach is rooted in clarity, trust, and genuine care.

Born and raised in Hibbing, Minn., Herb is proud to serve the northern Minnesota community he’s always called home. He believes financial planning should be straightforward, personal, and built on lasting relationships.

When he’s not working with clients, Herb enjoys bowling, fishing, hunting, and spending quality time with his wife Michelle, their four children, seven grandchildren, and a close-knit circle of family and friends.

Services

  • Investments
  • Life insurance
  • Disability insurance
  • Retirement strategies
  • Education funding
  • Medicare
  • Long-term care
  • Business owner solutions
  • Group disability and life insurance policies

Team

Carrie Hancock, ChFC®, CLU®, JD
Carrie Hancock, ChFC®, CLU®, JD

Vice President, Financial Planning Resource Center

Steven Vacinek, CIMA
Steven Vacinek, CIMA

Director of Investments

Chase Brakke, DIA, DIF, CEPA®
Chase Brakke, DIA, DIF, CEPA®

Senior Vice President

Chris Sitek, CLTC®, CASL®, CLU®, ChFC®, RHU®, REBC®
Chris Sitek, CLTC®, CASL®, CLU®, ChFC®, RHU®, REBC®

Vice President Life and Long-Term Care

Michael Sejbl
Michael Sejbl

Property and Casualty Consultant

Contact

    Minneapolis

    2701 University Avenue SE
    Minneapolis, MN 55414

    Get Directions

    *Data as of December 2024

    Registered representative of Cetera Wealth Services, LLC.