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Promises Kept: North Star leadership publishes a book on the importance of life insurance

The book focuses on reigniting the passion for life insurance.

MINNEAPOLISPromises Kept, written by North Star Resource Group CEO Edward Deutschlander, CLU®, CLF®, Senior Vice President Shaun McDuffee, CLU®, ChFC®, AEP®, CEPA® and Executive Chairman and Founder Phil Richards, CFP®, CLU®, RHU®, has been published by Books by the Bundle.

Promises Kept tells the story of life insurance and how views about the product have evolved over the last few decades. While the financial services industry set out with a sole focus on life insurance or risk management, over time the profession shifted to include a larger emphasis on wealth accumulation. Written by three renowned financial services industry executives, Promises Kept shares their perspectives on the importance of life insurance and why they feel financial advisors should feel a moral obligation to communicate its significance with their clients.

Included in the book are eighteen firsthand accounts of how life insurance has changed lives, written by multiple financial advisors from North Star Resource Group as well as from prominent executives from financial services firms around the world. Many accounts include a common theme: while no one likes to discuss their own mortality, the reality is that it is a fact of life that should be properly prepared for. Life insurance can act as a solid foundation to any sound financial plan.

About the Authors:
Promises Kept was written by three members of North Star Resource Group’s leadership team. Ed Deutschlander and Phil Richards are two prominent executives within the financial services industry, with a combined nearly 80 years of experience. Richards served as CEO of North Star from 1969 through 2015 and Deutschlander became CEO in January of 2016, as Richards transitioned to the role of Executive Chairman and Founder. Shaun McDuffee is a distinguished financial advisor with 27 years of experience in the industry. All three share a passion for life insurance and in educating others on the subject. North Star Resource Group has over $35 billion of life insurance in force*, helping provide families across the country with financial security in the event of the untimely passing of a primary income earner.

For more on Promises Kept or to order a copy of the book, visit

About North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve and protect their wealth. North Star has more than 150 full time advisors and over 150 employees. In a network of 44 offices in 22 states, they have contributed to the financial security and well-being of over 120,000 individuals and small businesses**. An integral part of North Star’s identity is the Scott Richards North Star Charitable Foundation, which has contributed nearly $3 million to causes significant to the North Star team. North Star contributes 10% of profits annually to the Foundation. To learn more about North Star Resource Group, visit

*Figure as of December 2015

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods.

**Data as of 12/31/2015

1703215 / 02/2017

For Immediate Release

Kristen Bernsteen
PR & Social Media Specialist
North Star Resource Group